As an end user, perhaps my favorite application of microsharing platforms of all types (think Twitter, Foursquare, etc) are how they help me add to my already extensive music collection. It’s fun to get a little shiver of a music fix randomly during an otherwise normal business day, just by tuning in to what’s going [...]

I did an interesting session at a company in Boston yesterday that has a problem many businesses coming into Social Media share: they have a business that deals with a product or service that has a low “interesting” quotient. This problem is faced by loan companies, insurance agencies, tax consultants and a few hundred other [...]

Over on the blog for my other company, Film POP!, today, I talk about the value of trailers to filmmakers. It got me thinking about the music sampler, free MP3s, peer to peer sharing and other ways musicians’ music can be discovered even before their album is out – “musical trailers”, if you will.
For me, [...]

So my attention was called to a post by one of my favorite thinkers in this space, Olivier Blanchard (aka The Brand Builder) about a fly by night certification scam (not the first, and I’m sure not the last to sucker people in) called International Social Media Association. I won’t even try to pull the [...]

For a couple of years now I’ve been telling people who ask me where the “next” thing will be happening that Geolocation and Mobile are the answer. These two technologies are very different, and yet they go hand in hand. For the end user, they come with inherent risks along with the benefits. For the [...]

Happy New Year, everyone! I’m so excited to see where 2010 takes us all. For those of you on Twitter it’s the first “Follow Friday” of the year. I wanted to stop a moment and send a huge Thank You to the people that were instrumental in my collaborations throughout 2009, making all of the [...]

I’ve been thinking about this topic for all of 2009. It only seemed fitting then to do what I do and create a conference around it so we could all explore the topic together. I found a like mind in Joe Cascio of Push My Follow, and we started the work of getting a conference [...]

In contemplating the words I’d like to see drop from use in this industry in 2010, I began to ponder the larger concept of labels and how they limit us. As humans we have this need to conquer our universe, and one way we do that is by labeling anything in it. Sure, this helps [...]

There has never been a time more ripe for musicians (and indie filmmakers, artists, photographers, more) to succeed. In this future creative economy, indie music has a bit of a head start. The music industry has been evolving for quite some time now. Filmmakers are feeling the brunt of these changes only now, though artists, [...]