Sonic branding is a form of music and sound that most people never think about. That moment where a song plays, and makes you think of a Lexus. That song that instantly brings back a certain afternoon with a high school sweetheart on the beach. The ping that says you have new email or the [...]

For a couple of years now I’ve been telling people who ask me where the “next” thing will be happening that Geolocation and Mobile are the answer. These two technologies are very different, and yet they go hand in hand. For the end user, they come with inherent risks along with the benefits. For the [...]

This year I have not one, not two, but THREE panel ideas up for vote at SXSW: two for Interactive and one for Film. I have amazing panelists joining me, as well. I’ll need your votes to get them approved so I can go, though. Let me tell you a bit about each of them:
SXSW [...]

That’s right, we’re changing it up a bit in August for the Social Media Breakfast! I know the rest of you are as ready for summer sun and fun as I am, so I thought we’d go for broke and have a BBQ bash on August 21, 2009.  From 1:00 PM to 4:00 PM we’ll [...]

On the fence about whether our labor of love is really worth your time? Check out our sample chapter and decide for yourself.  Downloadable Twitter For Dummies sample chapter.

I’m excited that the group project I worked on all winter, Twitter for Dummies, hits stores warehouses next week and stores first week in July (correction from Wiley). I can hardly believe it is finally wrapped, after months of working with awesome co-authors Laura Fitton of Pistachio Consulting and OneForty and Michael Gruen of We [...]

I recently talked about the ways social advertising and investing in a new form of marketing – engagement marketing via social media – can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained [...]

Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today.
Advertising, ROI