Sonic branding is a form of music and sound that most people never think about. That moment where a song plays, and makes you think of a Lexus. That song that instantly brings back a certain afternoon with a high school sweetheart on the beach. The ping that says you have new email or the [...]
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Tags: aol, commercials, emotional aftertaste, experience, mac, Music, sonic branding, sound, you've got mail, ze frank
Written by Leslie, This entry was posted on
Wednesday, February 10th, 2010 at
2:47 pm and is filed
under Advertising, Music.
For a couple of years now I’ve been telling people who ask me where the “next” thing will be happening that Geolocation and Mobile are the answer. These two technologies are very different, and yet they go hand in hand. For the end user, they come with inherent risks along with the benefits. For the [...]
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Tags: discount, diversity, foursquare, geologcation, gowalla, minors, mobile, payless, predators, safety, stop and shop, store cards, tech, Twitter, vrm, women
Written by Leslie, This entry was posted on
Saturday, January 2nd, 2010 at
8:26 pm and is filed
under Advertising, Cell Phones, Mobile Networking, Opinion.
This year I have not one, not two, but THREE panel ideas up for vote at SXSW: two for Interactive and one for Film. I have amazing panelists joining me, as well. I’ll need your votes to get them approved so I can go, though. Let me tell you a bit about each of them:
SXSW [...]
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Tags: amy greenlaw, chase bailey, crooked lane, film, indie, jerry garcia, jim keenan, libertine, marc dole, mark constance, movie, online presence asset of the future, self hate isn't sexy, sxsw, sxsw 2010, terminator, the cheaper way to promote indie films
Written by Leslie, This entry was posted on
Monday, August 17th, 2009 at
10:13 am and is filed
under Advertising, Events.
That’s right, we’re changing it up a bit in August for the Social Media Breakfast! I know the rest of you are as ready for summer sun and fun as I am, so I thought we’d go for broke and have a BBQ bash on August 21, 2009. From 1:00 PM to 4:00 PM we’ll [...]
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Tags: #SMB, #smbnh, bbq, blues, gazebo, pond view, ricks
Written by Leslie, This entry was posted on
Saturday, July 25th, 2009 at
2:14 pm and is filed
under Advertising, Events.
On the fence about whether our labor of love is really worth your time? Check out our sample chapter and decide for yourself. Downloadable Twitter For Dummies sample chapter.
I’m excited that the group project I worked on all winter, Twitter for Dummies, hits stores warehouses next week and stores first week in July (correction from Wiley). I can hardly believe it is finally wrapped, after months of working with awesome co-authors Laura Fitton of Pistachio Consulting and OneForty and Michael Gruen of We [...]
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Tags: @jeffpulver, Advertising, jeff, Social Media Boot Camp, Social Networks, Twitter, Twitter for Dummies
Written by Leslie, This entry was posted on
Monday, June 15th, 2009 at
7:36 pm and is filed
under Advertising, Hire Us, Social Media Boot Camp, Social Networks, Twitter.
I recently talked about the ways social advertising and investing in a new form of marketing – engagement marketing via social media – can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained [...]
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Tags: capital, economic downturn, innovation, investment, Marketing, people as capital, people as credit, return on investment, ROI, social advertising, word of mouth
Written by Leslie, This entry was posted on
Monday, November 10th, 2008 at
4:25 am and is filed
under Advertising, Events, ROI.
Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today.
Advertising, ROI
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Tags: analytics, depression, metrics, recession, ROI, social advertising, social media, stock market
Written by Leslie, This entry was posted on
Saturday, October 11th, 2008 at
2:57 am and is filed
under Advertising, Guest Posts, ROI, Social Media Boot Camp.
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