Every great idea will only show amazing results once. When our attention is grabbed by a multi faceted, innovative (or often simply “first ever”) marketing campaign like the Old Spice campaign featuring Isaiah Mustafa this year, the first inclination of many is to copy it exactly. Businesses see the wild [ Read More ...]
More and more in my work I’m seeing a chasm growing between customer readiness for new technology and tools and corporate readiness. Customers are demanding that companies be available to them in a variety of ways on a variety of platforms. Some of the new technologies and tools may be [ Read More ...]
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