If you are a business, being on the leading edge of geolocation and mobile technologies will be key to your success. I wish someone would explain to me why on earth the grocery stores (VRM) have not banded together to make a cross platform mobile app for WinMo, iPhone, Droid that lets me tell the app which store I’m in, have it know my reward number, and then let me photo-scan barcodes for discounts and easy check out. We have the technology, stores just fear data sharing. Trust me, consumers WANT the ease of not having 20 store cards in their wallet. An application like Blippy that tweets your purchases could make the experience even more fun for shoppers who opted in to it, and meanwhile I could go to Stop and Shop for groceries, Body Shop for makeup, Irving for gas and PayLess for shoes in one day and only need to remember my phone, instead of a wallet full of store cards or a keychain so big it won’t fit in my pocket because of the keychain card version. If you are truly tech savvy, you are getting your business listed on mobile and geolocation applications proactively to take it to the next level.

End users have different concerns. No matter who you are, having geolocation settings turned on can make your life interesting if you try to, say, call in for work sick and then pop up at home online. But “how to get fired” jokes aside, If you are a woman, or a minor, geolocation technology has inherent drawbacks for you. If you are, for example, a woman who is fleeing an abusive relationship, you need mobile technology in the form of a cell phone to ensure your safety. Most abusers don’t honor restraining orders, should you be able to even obtain one, and you need a way to call for help. But if your abuser is tech savvy, you can see how geolocation can also come with inherent risk (this is true of many social web tools for women and children in this situation, by the way, but geolocation is the topic today).

If you are a minor, mobile tech is part of your daily life by now at nearly all income levels, in some way. This is helpful, and a fantastic tool for the future, but adding in geolocation creates another risk issue. That of predators (of all types, not just sexual predators) who can monitor a minor’s location if the minor does not take the proactive stance of a) turning off geolocation whenever the option is allowed b) having parents or a guardian who will take the time to check and make sure the feature is off and c) avoiding the use of tools that utilize geolocation and don’t offer an option to turn it off.

Communities online can offer their own inherent challenges when it comes to geolocation and mobile. Take popular yet frivolous internet game Foursquare for example. In this case Foursquare allows you to enter a new location with as much or as little location data as you’d like. This is fantastic – it allows people to play the game and to include somewhere like their office, without being in danger if they work alone. Sure, Foursquare also offers a way to check in and not show anyone your location at all, but a) what fun is that? and b) the users we’re about to discuss will eventually complain if you do this too often.

In Foursquare’s case, a few weird, over zealous users can really spoil the bunch. They (not the application creators) act like the app police, ordering take downs of frivolous locations like “My Couch” all over the country, and reporting any location with a vague address (like “corner of Vine and Temple St”) all over the country. Never mind that this is something Foursqaure allows, that it is a game and is supposed to be fun, or that for some it’s a matter of safety – they are the hall monitors of the internet. To remove the ability to be vague when needed, or to have the application be fun, is detrimental to the application’s success and can have adverse consequences for the user.

Foursquare is just an example of how users of the technology can contribute to the problem overall. In the end we are in charge of our own safety online, yet for some the knowledge of how to be safe just isn’t there. It is my view that application providers need to make it default to opt out of geolocation as this becomes the norm, need to make sure the settings are obvious to change privacy levels and the rules of use are clear, and need to do a little policing of overzealous or bad-apple users whose tactics may put other less savvy users in challenging positions.

This is not a “fear this technology” or “scary scary internet” post in any way. I advocate caution online and offline, but in the end this is a “how can we make this cool new frontier safe for everyone?” post. Because in the end, this technology is not coming, it’s here now, and we need to work together to make sure it is safe and easy to understand and useful for all.

(if you follow me on Twitter, you will see this twice – once direct from Utterli and once from the blog)

Some of the tools I use to manage my business are tools I also use to manage and monitor my social media and online life as well. You’ll see those on both the “social media toolbox” list and the “CEO on the go toolbox” list. Also, it’s notable that several of the tools on both lists have had significant upgrades in recent months that make them even more integrated, collaborative with other tools, and useful.

As a refresher, my social media toolbox post highlighted: Evernote, Shareaholic (FireFox, Safari), Ping.fm, Ubiquity/FireFox, TweetDeck, TextExpander, Quicksilver, Google stuff, my HTC Mogul PDA and my MacBook. Expect an updated post on my social media tools to drop here or elsewhere soon, as some of those have been adjusted with passing time. You’ll notice that Evernote makes an appearance on both lists, and with good reason – the company introduced some nice on-the-go integrations recently.

So how do I run my business on the fly? It’s important for me to have as much data as possible accessible from anywhere. This means that I use a lot of web based solutions. Until they make a 1TB USB Flash thumb drive (and consider this an official “would someone PLEASE make one?” request), I can’t fit all of my data into any lightweight portable form to take with me. If you are a CEO with a MacBook Air or a netbook, this is doubly true for you – you have even less storage and need computing from the cloud solutions even more.

Equipment

My most essential tools are my MacBook and my HTC Mogul PDA. All of the tools I use for my business are accessible at least in basic form from both (some of the mobile sites leave something to be desired, but I find this true of many mobile sites). Along with that, I carry the chargers with me, which takes up valuable space in my League of Awesomeness laptop bag. Since power is key and cords are bulky, I am researching adding one of these to my arsenal. I also keep my iPod on me with a backup of my presentations, in case something horrible happens to the laptop – color me paranoid, but you never know.

Services

Evernote

Yes, Evernote is on both lists. It is a powerful, flexible way to annotate and track your life and business. I talked about the desktop and web plug in features in the last post. What makes it even more effective are the way it integrates these features into your mobile life. Evernote on my phone lets me keep track of anything I’m doing. I can handwrite a note using Ink Note; I can record a meeting, sing a song I’m writing, speak a poem or story idea I have or give myself a quick voice reminder using Audio Note; I can take a picture of anything and record it with the Photo Note feature; I can even send myself files and text notes. Evernote upped the game recently for this heavy Twitter user by allowing me to link my Twitter account to my Evernote account. By then following @myEV on Twitter, I can DM myself notes and reminders and links to add to my Evernote storage as well. With tagged search and other features, all of my notes are easy to find and ready for me to come back to the next time I load up the desktop app or go to the web site. I can even share the notes with people working on a project with me.

Freshbooks

I can not say enough nice things about FreshBooks. They recently won a Webware 100 award, and with good reason. This accounting solution is lightweight, easy to learn, easy to use and flexible enough to incorporate several other on-the-go tools to make it easier to track time, expenses, calls and more. I love that I can create estimates and invoices for my clients that include action items, allowing them to link to the live estimate or invoice and make change requests, accept the terms, pay online and more. It’s very convenient on both sides. Not only that, the customer who has an ongoing project can log in and track time spent on their project, see progress reports and more. It handles staff that work for you as well as clients, and now it is going social – allowing freelancers and subcontractors to link to projects as well, creating a network of people I work and collaborate with. I use this every day, either via the web client, the time tracking widget for my MacBook, my phone (using other services to text in time tracked, expense, or calls made) and more. An ideal accounting solution for the small to medium business that integrates with applications like Xpenser, SkyDeck, etc and exports compatible file types to other accounting software as well.

Xpenser

This little tool let’s me send a tweet, an email, an IM or an SMS from my phone to track expenses. It tracks mileage, meals, time on a project, and more. All you have to do is link it to FreshBooks using the FreshBooks API and it sends all of these expenses to FreshBooks to be associated with a client and project. It also offers a full slate of reports and other features to make it a good stand alone solution for export to desktop accounting programs.

SkyDeck

Another tool that integrates with FreshBooks, allowing me to sync my calls from my cell phone into my FreshBooks account and associate them with a client or project for billing time. It also has some pretty nifty other features, like being able to make a text or call right from the application, see who you call most, get reports to your email on your cell phone usage and even get nudged if you used to talk to someone and don’t call them as much anymore. There is a social aspect to SkyDeck, as it lets you connect with your friends who also use it, a nice touch.

Kall8

The Uptown Uncorked 800 number is run through a company called Kall8. It costs very little money to run the line, and comes with some nice features. A favorite is call block per number – you can log into the web site and block a number if you get put on a fax machine auto dial list or a telemarketer gets around the National DNC list somehow. This is very handy. Since it is web based, you can forward your calls anywhere you are, receive web based faxes (and send them), get voicemail and more.

YouMail

You may be thinking I spend a lot of time using call management solutions. I do. The less time I spend on the phone, the more work I get done, so I have several options for filtering calls. In addition to Kall8, I use YouMail. YouMail gives me the Caller ID of every caller, shows me when a friend is calling, but most importantly for this woman who hates to waste time checking voice mail, it transcribes my voice mail to text messages for me. Fantastic feature, and a total time saver.

PockeTwit

This Twitter client from Google Code is wonderful. It gives you an attractive, iPhone-like Twitter experience complete with avatars and a full feature set (as well as interacting with other services, like identi.ca, etc) for your WinMo Touch phone. The fact that I can use features like favorite, retweet and more while on the go is invaluable for me, as a heavy Twitter user.

QIK

This live streaming video solution for my phone lets me grab events and interviews on the fly and share them immediately without needing a ton of expensive equipment.

Contxts

Contxts give you Paperless Business Cards. Text geechee_girl to short code 50500 and you’ll see what I mean and why these are so handy.

Google Docs

I use Google Docs instead of Microsoft Office when traveling, as it lets me access my work from anywhere. At the home office I use iWork instead of Office, which imports and exports Google and Microsoft compatible formats.

Small Notepad and a Pen

Trust me, even with a phone and laptop on you, there will always be an occasion to use the old fashioned pen and paper when you are traveling. Your IMAP Gmail may hang up or fail, you may need to write notes larger than a business card back, your battery may run out of juice – stuff happens. Be prepared.

And there you have it, the tools that let me run two businesses (Uptown Uncorked, Social Mic), plan events like SMBNH and PodCamp NH, advise companies like Film Pop! and others and write for my freelance writing clients while I’m on the go. What’s in your toolbox for business or for social media?

Disclosure: some links in this blog will be affiliate links

POSTPONED Continuing the focus on hyper local learning and real time reaching out, we are starting Lunch and Learn sessions on some of the topics we get asked about the most. The first of these is on April 18th at Rick’s Pond View (no walk ins, EventBrite signup or email me if you need to pay cash at the door), and is a class on how to keep your kids safe online. (Hashtag #KIDSAFENH)

Also in the hyper local category is the next Social Media Breakfast NH on April 17th (no walk ins, EventBrite signup only). University of New Hampshire (UNH) has generously offered to sponsor this event. This, the third Social Media Breakfast NH, is all about education and social media. We will have two speakers, and then instead of a third speaker we’ll do an open Q&A that will allow the educators present to pick our brains and learn from us in real time. (Hashtag #SMBNH)

Another upcoming event is the next podcast: Topics on Fire, Episode 15: Inbound/Viral Marketing. That will be on TalkShoe next Sunday 4/19 at 10:00PM EDT. You can follow the call here to get a reminder when it will start sent to your email inbox. (Hashtag #TOF)Last Topics on Fire Episode was on Music and Social Media. Have a listen:

There are more classes in the lunch and learn series coming, and more events planned. Stay tuned as we keep finding ways to share knowledge with you and foster connections.

And 2009 should have a few big stories up its sleeve as well. There’s a lot coming, and hopefully most will be good. Here’s what I see happening…

I, like others, are predicting intense competition between high-speed internet providers to offer greater bandwidth at lower prices. Frankly, it’s about time. For the longest while, Comcast and a few select cable companies dominated the market, keeping bandwidth low and prices high. No longer. 2009 should see some good, old-fashioned capitalistic competition between high-speed broadband providers.

Expect to see a large number of Android-based handsets. Google has made it very clear that it intends to do what it can to drive Apple into the ground in the mobile arena, and there’s a good chance that simply due to the quantity of phones that will carry Android, that could happen. The iPhone will still amass followers, but Android will the year’s OS.

You can be sure you’ll see even greater drops in smartphone prices, as well as BIG jumps in handset hardware. Real camera phones will be everywhere, and manufacturers will need to build better, cheaper handsets to remain competitive. 8-10 megapixel camera phones will be available on every network. WiFi, 3G, UMA, high storage capacities, and GPS will be built into most smartphones.

With the increased competition between handset manufacturers, expect to see more competition between wireless carriers as well. Lower termination fees, plans that allow more people to be in your “circle,” cheaper upgrades, and big steps towards improving customer satisfaction will be the name of the game.

Apple, Apple, Apple! Though Apple has been steadily building a following in the computer market, I’m guessing we’ll see a big boost in adoption rates. Rumors are already going around that Apple is preparing a tablet-sized version of the iTouch with a screen of 7 or 9 inches, which should be announced at Macworld in January. If that device launches, expect to see it become just as popular, if not more popular, than the iPhone.

Smartphones will be everywhere, carried by everyone, and apps stores like those of Apple and Google will be offered by all carriers and manufacturers. Mobile social networking will receive massive support with new and improved mobile applications, which will push the adoption of social media and networking in general. You’ll live by your handset, not your computer.

Twitter, Twitter, Twitter (I like saying things three times when its important)! Facebook made a move last year to acquire the micro-blogging platform, and Twitter wisely refused. All the haters will try to imitate and replicate the popular client, but Twitter will stay on top. Even more people will use it, and Twitter will find a way to monetize its operation without ruining the experience.

Let’s not forget Obama. No, he isn’t social media or technology directly, but the man is more popular right now in media than JFK was. I’m honestly excited and curious to see what develops in Washington with Obama and his interesting potpourri of cabinet members in 2009.

There’s probably a lot more predictions that could be made, but these are the few that top my list. What are your predictions?

I’m a Blackberry user.  You might even say that I am a Crackberry addict.  I won’t say it, because that means I have admitted that I have a problem, and experts tell me such admittance must preclude a recovery of some sort.   But for better or worse, you might say my life revolves around the shiny little Blackberry Curve Sunset that never escapes my person.

I have the Facebook application for Blackberry.  I can update my status, post photographs, and send messages to friends.  You’d think that I’d also be able to receive notifications of messages, comments and wall posts made by my friends to me.  In theory, that should work…but in execution, it doesn’t.  I don’t know whether T-Mobile, RIM or Facebook is to blame, but I know this: they probably aren’t suffering like I am.  After all, nobody likes a tease, and having a Facebook icon situated fashionably on my menu is really only torturous when it never talks to me.

Twitter is also a favorite social tool of mine, and one of the few Twitter clients developed for Blackberry is Twitterberry. I also installed that client, and within a few hours, uninstalled it along with Facebook.  Blackberrys are handy in that their indicator lights flash red when a new update, message or call has been received.  Unfortunately, Twitterberry won’t alert you to updates.  In fact, not only won’t it blink red for updates, it caused my Blackberry to flash red when I had no messages.  I found myself checking my Blackberry every 15 seconds in hopes that I was not being deceived by the flashy red light, which was both time-consuming and irritating.

My much-belabored point is this: the entire reason social media and networks were modified for mobile devices was so users could enjoy the convenience of accessing their content abroad.  If you remove the convenience factor and insert frustration, well…you certainly haven’t moved ahead, have you?  I consider my social networks to be a source of enjoyment; I don’t need more complication or frustration, thank you very much.

Of course, there really isn’t any one entity to point a finger at; data networks still aren’t really where they should be for proper enjoyment of mobile social content, nor are handsets (I’m sorry Apple, Google, et al, but sometimes the truth stings).

A large problem is that carriers don’t feel the need to vastly improve their networks so that they can handle proper mobile social content because, aside from monthly data plans, there isn’t a penny in it for the networks.  Believe me, providers are itching for ways to hook users into paying for mobile social platforms, but it hasn’t quite caught on yet.  Unfortunately, the free social platforms can’t move forward in design until carriers start providing data networks and handsets capable of seamlessly integrating those platforms that don’t pay dividends.  The closest thing might be Apple’s iPhone on the AT&T network, and I certainly don’t think it is correct to say they’ve nailed it.

For now, there isn’t much to do besides wait.  That, and make it very clear to providers by way of social networks, platforms and blogs that robbing people blind for mediocre services and devices won’t stand.  Say what you like, but I’m not willing to pay exorbitant prices for lackluster data service when I can’t access those things that make having the internet in my pocket worth my time or money.

Probably everything you’ve heard about Google, T-Mobile and HTC’s new superchild, the G1 handset, is that it is the phone that will revolutionize the handset industry, take open software to a new level, and most significantly, crush the iPhone betwixt its powerful jaws (or something to that effect).  I won’t refute that completely, but there are some points I feel the mainstream media is leaving out when it comes to T-Mo’s new flagship device.

Let me start of by saying I completely intended to buy this device on the very first day of the pre-order period.  I’ve been a long-standing T-Mobile customer, and have followed all updates on the G1 since its baby pictures started circulating the intertubes.  In fact, I had set aside the money to purchase the device and darned near had my finger posed on my mouse to pre-order it, but some nagging thing in the back of my mind stopped me.

The biggest problem I had with the device, before it even was officially demoed, was that early reviewers were noting that the touch-scrolling function wasn’t as smooth as the iPhone.  Call me a nitpicker or what you will, but that was something with which I took issue.  At the very least, it kept me from ordering the device on day one.

So the other day, I decided to jump into a T-Mobile retailer to try the device myself.  After playing with it for five minutes, I decided that I was quite glad I hadn’t purchased it.  The G1, ladies and gents, is ugly.  Granted, that isn’t far from the aesthetic appeal of many late HTC devices, but with handsets like the Touch Diamond and Touch Pro on the market, I was left a little underwhelmed by the brutishly ugly cheap plastic look the G1 boasts.  Sure, the QWERTY keyboard is great and the slide-away screen made me happy, but the G1 looks like a device that will be replaced in short order for lack of a pretty face.

I have to say the early reviews that the interface didn’t scroll fluidly are accurate; I hate to do this, but compared to the iPhone, it just isn’t there.  The scrolling issue many reviewers thought might be easily resolved with a simple software update, but it seems Google doesn’t care or missed all those reviews, since no patch has arrived.

There is my completely unqualified review of the G1 for everyone to hate on.  I think there is something much deeper that needs to be discussed regarding the G1’s position in the handset market, that being Android itself on the device.

The iPhone is simple.  It is limited, much like the other products that Apple retails.  Everyone who knows anything about software will say that the iPhone’s interface isn’t as open as it might be (though Apple has worked to remedy this with the 3G), and that other platforms, where platforms as Linux-based platforms, Windows Mobile and Android are considered to be open.

For all that being open is worth, Apple’s approach to product simplicity has won the game in the mobile handset, personal computer and music player arenas quite unequivocally, wouldn’t you agree?  Android, for all the nifty slide functionality and multiple screens, just doesn’t feel as simple as the OS on an iPhone.

The reason this matters so much is that new handsets and operating systems need to be simple so that those who are switching from old-school handsets aren’t lost in translation.  If mobile customers are going to start adopting high-end smart handsets, there really can’t be a large learning curve; sure, Apple does Genius tutorials at their retail locations, but the iPhone isn’t that hard to pick up and use.  I can’t say the same about the G1.

I’m currently in the market for a new phone for my dear mother.  She’s not the most tech savvy of them all, but I do my best to get the right equipment in her paws so she has what she needs without calling me every five minutes to get a personalized tutorial.  She, too, is a T-Mobile customer, and as much as I think she’d like some of the functionality of the G1, I have to admit she’d probably be more comfortable with a Sidekick or the forthcoming Samsung touchscreen handset than the G1, simply because the G1 isn’t that user-friendly right out the door.

My mother wouldn’t be the only exception; there are no doubt more out there who will pick up a G1 and get utterly frustrated with the device in short order.  That won’t be good for adoption rates.

Don’t get me wrong; conceptually, I love Android on the HTC G1 handset.  I think the next generation (which is rumored to be coming out within a year) will probably rectify many of the problems that plague the current iteration.  But more importantly than aesthetics of the hardware and smoothness of the scrolling, Google’s Android team needs to be concerned with balancing simplicity with functionality if they have any desire to steal a piece of Apple’s pie.

As part of the presentation I revealed my Social Media Toolkit, and recommended that each person in the room build their own toolkit to help them navigate the choppy waters of social media applications and sites. At the end I handed out a brief write up about my own toolkit in the hopes it would help people pick out tools of their own.

Tools To Manage Social Media Work Flow

EVERNOTE

Evernote.com is a note taking tool. It’s like having a little notebook on hand at all times, online and on the desktop, to help you remember whole pages or snippets of pages for later. There is also a FireFox 3.x and Flock add-on for Evernote in addition to the desktop app and web site. This lets you take notes on the fly, the tag them and sort them into groups.

SHAREAHOLIC

Shareaholic.com is a FireFox and Flock browser extension (and FaceBook application) created by Jay Meattle of Lookery. It lets you share your online finds anywhere online (from FaceBook and Delicious to Digg, Twitter and more). This way you can send the content you find online wherever you want right away – no more bookmarking things for later and coming back to try and find out where you put them.

UBIQUITY / FIREFOX 3.x

If you haven’t downloaded Mozilla Lab’s own productivity add on, Ubiquity, you should. You will never feel the same about typing Option+Space again. It opens up a whole on-the-go world of wikis, translation tools, email, Google integration (including inserting maps and graphics into docs, emails, etc as you surf) and more. It even has shortcuts for Twitter. Ubiquity is located at people.mozilla.com/~avarma/ubiquity-0.1.1.xpi

PING.FM

For maintaining the profiles you aren’t active on. Use this to send messages to groups of profiles all at once right from Google Talk or the web. Since my chosen three tools are Twitter, LinkedIn and FaceBook, I use this to maintain a presence on Pownce, Identi.ca, Rejaw, Kwippy, and other microblogging sites where I have claimed my brand to keep them “fresh”.

ADOBE AIR APPLICATIONS (TWHIRL, TWEETDECK, ETC)

Whether you like Twhirl.org or Tweetdeck.com/beta (or whatever other Adobe Air app that does the trick for you), if you want to efficiently surf Twitter (and other sites like 12Seconds and FriendFeed) you need a desktop client to help you keep things sorted. My favorite for business use is TweetDeck with integrated search and groups to help you sort your noisy stream into family, friends, co-workers, etc.

TEXTEXPANDER (MAC) (Not aware of a PC equivalent)

This shareware application lets you create text shortcuts for the words, phrases, email address, numbers, code snippets and anything else you type repeatedly. It can save you as much as 3 hours a day of repetitive typing time. For the blogger with multiple blogs or the professional writer, it is a huge help. Find it at smileonmymac.com/TextExpander/

QUICKSILVER (MAC) (Vista Start Menu is closest equivalent for PC)

Keyboard shortcuts for the applications on your Mac. The closest PC equivalent is Vista Start Menu, but it isn’t as effective as QuickSilver.com for managing applications and other functions.

GOOGLE (Gmail, Calendar, Docs, Analytics, etc)

If you aren’t using the plethora of free tools offered by Google.com for collaborative online documents and spreadsheets, email, web stat monitoring, chat and more, you should be. Not only do they save you time and money on their own, they also work hand in hand with most add ons like Ubiquity and Evernote for even more productivity enhancement.

HTC MOGUL running iCal and SyncMate for Mac (or any SmartPhone, PDA, Blackberry, iPhone with calendar and syncing tools for Mac or PC)

The modern equivalent of a secretary keeping your calendar and handling your communication and a notepad and pen for your pocket.

Alternate Tools

HelloTXT – similar to Ping.fm but not as effective or easy to use

Flock 2.0 Beta – integrates all social media into your web browser, but can get very noisy and crowded

Tab Mix Plus – my favorite FireFox extension for surfing the web with organized, saved tabs. Evernote makes this unnecessary for most people now.

From the short Managing Your Social Media Work Flow presentation by Leslie Poston

Managing Your Social Media Work Flow by Leslie Poston is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at uptownuncorked.com. Permissions beyond the scope of this license may be available at http://uptownuncorked.com.

Mobile social is the new hotness, but most mobile applications and sites still get it wrong, reducing function for users. Having full featured applications available for our favorite sites is key to the continued growth of the hot mobile social sector. Everyone from FaceBook (iPhone App) to Verizon (SocialLife) seems to be picking up on the importance of the mobile social arena, but FaceBook may be one of the few who have gotten it right with this upgrade to their iPhone App.

The new app includes the full news feed now, which is nice for following many friends – it helps you keep up with the ones who are active. It also lets you add and request friends from your iPhone now, an essential component to using FaceBook. The fact they launched the first version without this feature floored me.

The folks at FaceBook also improved photo functionality, and made it easier to handle your FaceBook inbox and outgoing messages. They even included a better attachments model. also included is photo tagging and other options previously left out of the application. Overall I think this new version is a vast improvement on the original. Now if someone would just get on a decent mobile app for Twitter and for FriendFeed we’d be set with the big three.