A while back, I read this post by Olivier Blanchard which focused on ISMA, an organization said to certify social media consultants. That post inspired a semi-related post here which briefly touched on the certification aspect and on the company in question itself, but which was really overall more about the ethics of sponsorship and [...]

More and more lately I think of social media, of the vast array of social media tools and of a concept called the Gruen Transfer. If you aren’t familiar with the Gruen Transfer, it is a term coined to reflect that slack jawed, trance-like consumer state that people go into when they enter places like [...]

I did an interesting session at a company in Boston yesterday that has a problem many businesses coming into Social Media share: they have a business that deals with a product or service that has a low “interesting” quotient. This problem is faced by loan companies, insurance agencies, tax consultants and a few hundred other [...]

So my attention was called to a post by one of my favorite thinkers in this space, Olivier Blanchard (aka The Brand Builder) about a fly by night certification scam (not the first, and I’m sure not the last to sucker people in) called International Social Media Association. I won’t even try to pull the [...]

For a couple of years now I’ve been telling people who ask me where the “next” thing will be happening that Geolocation and Mobile are the answer. These two technologies are very different, and yet they go hand in hand. For the end user, they come with inherent risks along with the benefits. For the [...]

In contemplating the words I’d like to see drop from use in this industry in 2010, I began to ponder the larger concept of labels and how they limit us. As humans we have this need to conquer our universe, and one way we do that is by labeling anything in it. Sure, this helps [...]

(Twitter friends will see an auto notify of this twice)

I have written a bit about this before in a tongue in cheek manner, but I’m thinking about it in a larger perspective these days. Look for some posts expanding the concept further.
If you follow me on Twitter, you will receive an auto-notification about this twice: once directly from Utterli and once from this blog [...]

In which I discuss the need to look beyond the minutia of the daily and into the future, charity, and more.

(if you follow me on Twitter, you will see this twice – once direct from Utterli and once from the blog)

I recently had an off-line discussion with my friend and Film POP! business partner Amy about my email communication style lately. I’m not sure why the thoughts and emotional intentions behind the emails I send when I’m in a rush don’t translate well to the page in recent weeks, but they don’t. So, while [...]