Tom Beach of TRB Designs came to my session on False Metrics vs Real ROI at PodCamp 4 in Boston and made a video of it for the internet, in which he embedded my slides. I love the participation throughout, but especially at the end with the interaction between Chris, myself, the rest of the [...]

For some reason, the hot topic in my Direct Message column in TweetDeck so far this week is the hashtag. Rather than answer the same question a few dozen times, I thought I’d put the basics here, along with some helpful links.
What is a hashtag?
Hashtags started with a web site located at Hashtags.org. They are [...]

It occurred to me today that our business is now about 50% or more collaborative. What I mean by that is that we are doing more and more work with more than one agency or profession on various projects to bring more quality to each project, either for our clients or their clients.
I love this. [...]

A while back I conducted a very informal little study over the course of several days. This informal study of MBTI, Dunbar numbers and Twitter follower and following counts was meant to be a stepping stone to further studies I plan to do. To that end, I flew a bit fast and loose with the [...]

I’ve been thinking of this post for a while, each time I see someone using Twitter beg for followers, or obsess over making a “monumental” post for their random tweet milestone (500th tweet! 10,000th tweet! 1000th follower! and so on). Each time I see this, I want to point out that perhaps this is the [...]

I am conducting a bit of an informal survey here on Uptown Uncorked. I won’t reveal my position on the matter at hand, so as to avoid undue skewing of the results. However, I am using both the Dunbar Number theory and Myers Briggs Type Indicator (MBTI) of personalities to gather some data on Twitter [...]

I recorded my thoughts on the way home from Jeff Pulver’s Social Media Jungle last Thursday. There will also be two blog posts coming about it, one to recap my presentation and post the slide deck, which we opted not to use in order to foster better conversation, and one to recap the event.

PodCast, ROI

I recently talked about the ways social advertising and investing in a new form of marketing – engagement marketing via social media – can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained [...]

Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today.
Advertising, ROI