If you read my personal blog you may know that each year I choose two words to meditate on and use to be better overall instead of having a traditional resolution. This year the words were “global” and “balance”. I’m doing pretty well on taking my company and myself and making it more global, both [...]

I hoped that the volume of people pinging me after Chris discussed his rates would die down, but since it didn’t, I thought I’d quickly answer the questions. While I’m at it, I thought I’d talk a bit about perception and worth. Enjoy.

Justin Kownacki’s post, referenced in the video, can be found here (and seriously, [...]

A while back, I read this post by Olivier Blanchard which focused on ISMA, an organization said to certify social media consultants. That post inspired a semi-related post here which briefly touched on the certification aspect and on the company in question itself, but which was really overall more about the ethics of sponsorship and [...]

I get asked several times a day to meet for “picking my brain”. When I do have time (which is rare) and get to help someone, I get told “You should make this a service you offer!” I tweeted that out tongue in cheek today, and the response via DM and email to really make [...]

The catch-all term for these platforms we use is social media. I’ve found that term isn’t something some clients can wrap their heads around. I’ve have better success telling them this new focus is on being social, connected, helpful and accessible using adaptive media tools. That helps them make the mental separation between the nuts [...]

These slides are from a presentation I created for The Community Roundtable, a company owned by my friends Jim Storer and Rachel Happe here in the Boston area. If you want more quality content like this, their company offers some serious value for those who manage online communities for their companies.
Content Creation
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As I watch more and more people and companies jump on the social media consulting bandwagon because it looks like easy money, I cringe. These new agencies and new individual consultants have no experience, no web presence, no strategy – no clue. It pains me to think of the poor companies and people who will [...]

Social media is finally catching on in the mainstream media, and in the mainstream public. The reaction from my fellow social media consultants and “early adopters” has been varied and interesting. I talked a bit about the first reactions and gave a few pointers for finding a good consultant in this space after the first [...]

A continual point I try to drive home to clients is the importance of monitoring your presence on and off line. It doesn’t floor me when a new client reveals they have never monitored their online or offline presence – that’s to be expected, and part of why they seek help. Often it’s just a [...]

Retweeting started off as a shorthand way to share an idea on Twitter with your network. It’s become a big deal to some people who see it as another way to spread linkbait. I’ll go over what the RT is supposed to be, and then we’ll discuss what happens when it becomes linkbait.
What is a [...]