Well, ok, not an “unboxing” a la Endgadget. More like a geeky picture of me geeking out about receiving my review copy of the book I wrote with Laura Fitton and Michael Gruen. A true labor of love, I am reedonkulously happy to see the actual book in print. And reedonkulously is TOO a word. [...]

Retweeting started off as a shorthand way to share an idea on Twitter with your network. It’s become a big deal to some people who see it as another way to spread linkbait. I’ll go over what the RT is supposed to be, and then we’ll discuss what happens when it becomes linkbait.
What is a [...]

I’m excited that the group project I worked on all winter, Twitter for Dummies, hits stores warehouses next week and stores first week in July (correction from Wiley). I can hardly believe it is finally wrapped, after months of working with awesome co-authors Laura Fitton of Pistachio Consulting and OneForty and Michael Gruen of We [...]

Everyone uses social media tools for different reasons. Everyone uses social media tools in different ways. There are people that, by nature, feel a need to have the world around them conform to their world view, and theirs only. This post won’t change those people – they are unbending, and seek reasons to complain and [...]

It’s easy in social media to find people talking about all of their clients who are doing well. It’s a bit more rare to find people talking about their clients when they struggle. To assume that you won’t struggle with implementation of your strategy in a social media campaign is a huge mistake, however.
I’m fortunate [...]

I talked with colleague Alex Howard (@digiphile) about #fixreplies and other recent Twitter changes like the new email notifications and URL tracking via email. We posted our discussion on @pistachio’s TouchBase blog today. You can read it over there.
I may end up pasting a different piece for my clients on how the removal of this [...]

It’s time to open the tool box again, and talk about tools for solopreneurs, entrepreneurs and business owners or CEOs who are always on the go. We discussed before that a good tool kit for managing social media is essential, but your business is about more than just engaging online. If you are like me, [...]

Since Twitter has been reaching the mainstream in a big way lately, there are more and more ways people are trying to “game” the system. The most popular method for this is the follower/following count scam.
There are a variety of ways to pull this off. There are several “programs” and “systems” that promise thousands of [...]

Are you prepared to be hired or to find freelancers, consultants and employees in this Hire 2.0 world? You may have a leg up if you follow Aaron Strout or others who preach Hire 2.0 strategies, or if you’ve read my thoughts on the matter here and elsewhere. But there is a key component to [...]

I adore Twitter. I spend a great of time on Twitter. I have made lasting, valuable connections on Twitter. I’m one of the biggest Twitter cheerleaders you will hear (heck, I just wrote a book about Twitter with Laura Fitton and Michael Gruen called Twitter for Dummies). So why, then, do I not automatically include [...]