What’s on your nightstand or in your beach tote this summer? My summer reading looks like this:
Currently finished:
The Tipping Point by Malcolm Gladwell (2nd reading)
Groundswell by Christine Li and Josh Bernoff (2nd reading)
The Moral Animal by Robert Wright (TERRIBLE book, btw)
On the nightstand:
Made to Stick by Chip Heath and Dan Heath
Planet Google [...]
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Tags: analytics, archetype, books, boomers, climate change, community, cross generational work, dunbar number, education, friends, gen x, gen y, gender, gender gap, generation gap, mobile, women in tech
Written by Leslie, This entry was posted on
Wednesday, July 8th, 2009 at
6:07 pm and is filed
under Opinion.
Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today.
Advertising, ROI
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Tags: analytics, depression, metrics, recession, ROI, social advertising, social media, stock market
Written by Leslie, This entry was posted on
Saturday, October 11th, 2008 at
2:57 am and is filed
under Advertising, Guest Posts, ROI, Social Media Boot Camp.
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