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	<title>Uptown Uncorked &#187; archetype</title>
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		<title>A Little Light Reading</title>
		<link>http://uptownuncorked.com/2009/07/08/a-little-light-reading/</link>
		<comments>http://uptownuncorked.com/2009/07/08/a-little-light-reading/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 02:07:14 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[archetype]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[cross generational work]]></category>
		<category><![CDATA[dunbar number]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[gender gap]]></category>
		<category><![CDATA[generation gap]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[women in tech]]></category>

		<guid isPermaLink="false">http://uptownuncorked.com/2009/07/08/a-little-light-reading/</guid>
		<description><![CDATA[What&#8217;s on your nightstand or in your beach tote this summer? My summer reading looks like this: Currently finished: The Tipping Point by Malcolm Gladwell (2nd reading) Groundswell by Christine Li and Josh Bernoff (2nd reading) The Moral Animal by Robert Wright (TERRIBLE book, btw) On the nightstand: Made to <a href='http://uptownuncorked.com/2009/07/08/a-little-light-reading/'>[ Read More ...]</a>]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s on your nightstand or in your beach tote this summer? My summer reading looks like this:</p>
<p><strong>Currently finished:</strong></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><a href="https://www.amazon.com/dp/0316346624?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0316346624&amp;adid=0AQE5AQRDVMTW1R28SZ7&amp;">The Tipping Point</a> by Malcolm Gladwell (2nd reading) </span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><a href="https://www.amazon.com/dp/1422125009?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=1422125009&amp;adid=0WPXGJB2GG47HT4AS4XH&amp;">Groundswell</a> by Christine Li and Josh Bernoff (2nd reading)</span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"> </span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><span style="font-family: Helvetica; font-size: 12px; white-space: normal; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;">The Moral Animal by Robert Wright (TERRIBLE book, btw)</span></span><br />
</span></span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><br />
</span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><strong>On the nightstand:</strong></span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><a href="https://www.amazon.com/dp/1400064287?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=1400064287&amp;adid=17RC1VFS3VGHMNDM83CW&amp;">Made to Stick</a> by Chip Heath and Dan Heath </span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><a href="https://www.amazon.com/dp/141654691X?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=141654691X&amp;adid=13VNFHWPXXQHQQNYYQPX&amp;">Planet Google</a> by Randall Stross </span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><a href="https://www.amazon.com/dp/0670020621?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0670020621&amp;adid=0PE2GPAJVYHWRAM484E7&amp;">Spent: Sex, Evolution and Consumer Behavior</a> by Geoffrey Miller </span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><a href="https://www.amazon.com/dp/0061721832?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0061721832&amp;adid=09C4PSN44Q2V6ZRM52ZX&amp;">Rules of Thumb</a> by Alan Webber </span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><a href="https://www.amazon.com/dp/0553384260?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0553384260&amp;adid=01ZEBPHA44WF5K1YFHFY&amp;">The Power of a Positive No</a> by William Ury<br />
</span></span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><br />
</span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><strong>On Order:</strong></span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><strong> </strong></span></span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><br />
</span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><span style="font-family: 'Lucida Grande', Verdana, Arial, sans-serif; font-size: 12px; white-space: normal; -webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px; line-height: 16px;"><strong><a href="https://www.amazon.com/dp/0767900464?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0767900464&amp;adid=1MMQPBDJBGV0S9BT8E7W&amp;">The Fourth Turning</a></strong> by William Strauss</span> </span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;"><span style="font-family: 'Lucida Grande', Verdana, Arial, sans-serif; line-height: 16px; white-space: normal; -webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px; font-size: 12px;"><strong><a href="https://www.amazon.com/dp/B001OMHSWQ?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=B001OMHSWQ&amp;adid=17ZZX1SNPK46RE684WE3&amp;">The Extreme Future</a></strong> by James Canton</span></span></span></span></p>
<p><span style="font-size: medium;"><span style="font-family: 'Lucida Grande', Verdana, Arial, sans-serif;"><span style="line-height: 16px; -webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span style="font-size: 12px;"><strong><a href="https://www.amazon.com/dp/0738201448?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0738201448&amp;adid=00D3H473TH3CWGMN8WCV&amp;">The Transparent Society</a></strong> by David Brin</span><br />
</span></span><span style="font-family: 'Lucida Grande', Verdana, Arial, sans-serif;"><span style="line-height: 16px; -webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span style="font-size: 12px;"><strong><a href="https://www.amazon.com/dp/1841120634?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=1841120634&amp;adid=0PECR1A0NM05066JJ0D5&amp;">Crossing the Chasm</a></strong> by Geoffrey A. Moore; Regis McKenna</span><br />
</span></span><span style="font-family: 'Lucida Grande', Verdana, Arial, sans-serif;"><span style="line-height: 16px; -webkit-border-horizontal-spacing: 5px; -webkit-border-vertical-spacing: 5px;"><span style="font-size: 12px;"><strong><a href="https://www.amazon.com/dp/0316491977?tag=phoenixx-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0316491977&amp;adid=0K6M753BGAQFMBCDPNY7&amp;">The Soul of a New Machine</a></strong> by Tracy Kidder</span><br />
</span></span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><br />
</span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><span style="font-size: 13px; white-space: pre-wrap; -webkit-border-horizontal-spacing: 1px; -webkit-border-vertical-spacing: 1px;">What is on your <strong>must read</strong> list? I have a few projects coming up that require researching and studying a variety of theories and viewpoints, and I&#8217;m actively seeking books I have not considered yet. Do you have a seminal work not listed here you rely on for future theory or psychology/sociology of technology? Does one of these works speak to you? What resonates with you?</span></span><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><br />
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</span></span></p>
<p><em>note: links in this blog may be Amazon affiliate links</em></p>
<p style="text-align: right;"><span style="font-family: verdana, geneva, lucida, 'lucida grande', arial, helvetica, sans-serif; font-size: small;"><br />
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		<item>
		<title>Dunbar Numbers, Myers Briggs Type Indicators and Social Media</title>
		<link>http://uptownuncorked.com/2008/12/21/dunbar-numbers-myers-briggs-type-index-and-social-media/</link>
		<comments>http://uptownuncorked.com/2008/12/21/dunbar-numbers-myers-briggs-type-index-and-social-media/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 05:35:34 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[archetype]]></category>
		<category><![CDATA[dunbar]]></category>
		<category><![CDATA[dunbar number]]></category>
		<category><![CDATA[jung]]></category>
		<category><![CDATA[MBTI]]></category>
		<category><![CDATA[myers briggs]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://uptownuncorked.com/?p=438</guid>
		<description><![CDATA[I am conducting a bit of an informal survey here on Uptown Uncorked. I won&#8217;t reveal my position on the matter at hand, so as to avoid undue skewing of the results. However, I am using both the Dunbar Number theory and Myers Briggs Type Indicator (MBTI) of personalities to <a href='http://uptownuncorked.com/2008/12/21/dunbar-numbers-myers-briggs-type-index-and-social-media/'>[ Read More ...]</a>]]></description>
			<content:encoded><![CDATA[<p>I am conducting a bit of an informal survey here on Uptown Uncorked. I won&#8217;t reveal my position on the matter at hand, so as to avoid undue skewing of the results. However, I am using both the Dunbar Number theory and Myers Briggs Type Indicator (MBTI) of personalities to gather some data on Twitter for my survey and impending companion blog post. Please put your answers in the comments before January 5th, 2009. I&#8217;ll then post the results of my survey and a post about my theory that inspired the survey and how well they supported my theory (or didn&#8217;t).</p>
<p>Never heard of the Dunbar Number theory? <a href="http://en.wikipedia.org/wiki/Dunbar%27s_number">Click here</a>.</p>
<p>Don&#8217;t know your <a href="http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/">MBTI personality type</a> (mine is ENTP, as is Triston)? <a href="http://apps.facebook.com/my-type">Click here</a> to use the MyType application on FaceBook (my personal favorite), or <a href="http://www.humanmetrics.com/cgi-win/JTypes2.asp">click her</a>e if you don&#8217;t have FaceBook.</p>
<p>(Yes, I started this on a survery site and found that it did not correlate the data correctly for me, so I am scrapping that early data. Please play again via the comments here. I will put the first comment so you see the information I need. Enter your MBTI and your follower count as of today. Thank you!)</p>
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