Trig is competing with other social networking music sites like MOG and PureVolume. It is closest in look and feel to MOG than to PureVolume. Trig has more unsigned music than MOG does right now, with MOG leading in the “bands you have actually heard of” department. Right now I’d recommend Trig for people looking to discover new music, and new music loving friends, and MOG for people who are looking for the signed bands they know and love.

Trig gives you a profile on sign up that you can customize, though happily not as much as MySpace. It lets you add your own avatar or photo, a quote, some basic biographical information, and choose a skin to alter the appearance of your Trig profile page.

You can browse Trig for fellow music lovers by using their Trig Public Timeline page, similar to Twitter ‘s public timeline feature. This lets you see the music files, videos, profiles and quotes people are posting in real time, and how each is rated according to the Trig society. You give music pages and music lover pages “Trigs” when you like them – the higher the number of Trigs, the higher your position in searches and on Trig pages.

You can browse bands and singers in a variety of ways on Trig. My favorite thing about Trig is that it includes the ability to browse by genre, location and other aspects of music, including what a band or singer sounds like. That’s fantastic when you are seeking new music to fall in love with.

All in all Trig delivers a nice package that includes accessible music and an easy to use format. It has the right edgy vibe and look, and is easy to navigate. It is in beta right now, but any user can send invites and sign up for the beta is open to all.

My original version found at Profy site