The catch-all term for these platforms we use is social media. I’ve found that term isn’t something some clients can wrap their heads around. I’ve have better success telling them this new focus is on being social, connected, helpful and accessible using adaptive media tools. That helps them make the mental separation between the nuts [...]

Uptown Uncorked has a lot going on in the way of lunch and learn sessions, networking events, podcasts and more in April. We want to achieve our goals of connecting people, improving how you use the tools you have and teaching you what you need to know to drive your self or your business to [...]

As someone who manually reviews each new follower profile to see what they are all about, I can attest to the importance of having a link in your bio. I know I am not the only one who is less likely to follow you back if I can’t see more information about you than a [...]

Update: The podcast was a blast. Thanks to Joe, Flint, Carla and Matthew for participating and sharing your knowledge of music from all levels and a variety of aspects of the industry. Panelists, please feel free to grab the embed for your blog or profile – just link back here:

Original post: Topics on Fire is [...]

The iPhone’s next update, 3.0, was just unveiled yesterday.  For all of you that don’t own iPhones (which includes me), you might very well be wondering how I can connect the progress of a single phone to the advancement of mobile social networking as a whole.  I’m going to explain, so try to keep up.
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Finally, the two people whose opinions I value most are going to spill it: Oprah Winfrey and Mark Zuckerberg are going to talk about that fickle thing, Facebook “etiquette.”  What a relief!  I was afraid I would be forever unsettled as to how I should approach interactions with my Facebook peers.  And whom better to [...]

The moment has arrived that you’ve been dreading. Your dad left a comment on that photo of you in the lamp shade on your FaceBook wall. Your mom made fun of the outfit you wore to that party – the one where you took that picture in the bathroom mirror on your MySpace profile. Or [...]

I just got my first iPod Touch, and suffice it to say that I’m officially hooked.  In fact, I’m more than hooked.  In less than 24 hours, I’ve effectively decided that lugging around a Blackberry Curve with the wonderful Touch is too much, and that I need an iPhone.  Leslie called the iPod Touch a [...]

If you aren’t using a social media guide who recommends that you tap into your existing staff for social media impact, you may be with the wrong guide. One of the first things we do for a new client is evaluate their existing resources. Nine times out of ten, they are overlooking their greatest asset [...]

A recent article on CNN.com, written by journalist Leslie Sanchez, suggested that Obama’s success in garnering an impressive following of young voters demonstrated that for the GOP to succeed, the party will need to match Team Obama’s savvy use of social media in future elections.  Though John McCain’s team certainly didn’t match the efforts of [...]