I recently talked about the ways social advertising and investing in a new form of marketing - engagement marketing via social media - can enhance your business in an economic downturn. Everything we know about return on investment (ROI) is changing. Engagement marketing is certainly a hot topic, and it can help revamp a strained marketing budget, but what does it mean for the enterprise or entrepreneur? Read the rest of this entry »

Can social media and social advertising help us find a way out of this economic turbulence? I think they can. I wrote about my opinion on social advertising and the new definition of ROI on Mashable today.