A continual point I try to drive home to clients is the importance of monitoring your presence on and off line. It doesn’t floor me when a new client reveals they have never monitored their online or offline presence – that’s to be expected, and part of why they seek help. Often it’s just a [...]

Retweeting started off as a shorthand way to share an idea on Twitter with your network. It’s become a big deal to some people who see it as another way to spread linkbait. I’ll go over what the RT is supposed to be, and then we’ll discuss what happens when it becomes linkbait.
What is a [...]

I’m excited that the group project I worked on all winter, Twitter for Dummies, hits stores warehouses next week and stores first week in July (correction from Wiley). I can hardly believe it is finally wrapped, after months of working with awesome co-authors Laura Fitton of Pistachio Consulting and OneForty and Michael Gruen of We [...]

This is a question I ponder frequently. Have you focused on building a micro network and a nationwide network, or have you isolated yourself by walling off your garden?
I’m big on the idea of helping people and networking at a hyper local level. I also believe that your network is most effective if it also [...]

You have to be well rounded. You have to take chances, and stretch yourself past where you think you can go. Do you make sure to do this on a regular basis?
I am an idea person. I don’t like to see a good idea die on the vine, choked by excessive caution, hemming, hawing or [...]

Everyone uses social media tools for different reasons. Everyone uses social media tools in different ways. There are people that, by nature, feel a need to have the world around them conform to their world view, and theirs only. This post won’t change those people – they are unbending, and seek reasons to complain and [...]

It’s easy in social media to find people talking about all of their clients who are doing well. It’s a bit more rare to find people talking about their clients when they struggle. To assume that you won’t struggle with implementation of your strategy in a social media campaign is a huge mistake, however.
I’m fortunate [...]

If you are a business on Facebook that set up a personal profile page, you should probably go back in, delete it and start over with either a fan page or a group. If you are a business or brand with a personal profile page who has tried to add me as a friend, you’ve [...]

It’s time to open the tool box again, and talk about tools for solopreneurs, entrepreneurs and business owners or CEOs who are always on the go. We discussed before that a good tool kit for managing social media is essential, but your business is about more than just engaging online. If you are like me, [...]

Since Twitter has been reaching the mainstream in a big way lately, there are more and more ways people are trying to “game” the system. The most popular method for this is the follower/following count scam.
There are a variety of ways to pull this off. There are several “programs” and “systems” that promise thousands of [...]