The catch-all term for these platforms we use is social media. I’ve found that term isn’t something some clients can wrap their heads around. I’ve have better success telling them this new focus is on being social, connected, helpful and accessible using adaptive media tools. That helps them make the mental separation between the nuts [...]

More and more lately I think of social media, of the vast array of social media tools and of a concept called the Gruen Transfer. If you aren’t familiar with the Gruen Transfer, it is a term coined to reflect that slack jawed, trance-like consumer state that people go into when they enter places like [...]

I made a quick video note of one of the strongest take aways I got about the music publishing industry after being on the AIMP panel this week. I’ve also linked all of the panel members below since I am often a name butcher when I’m in a hurry.

Myself (Leslie Poston) Uptown Uncorked and Film [...]

I did an interesting session at a company in Boston yesterday that has a problem many businesses coming into Social Media share: they have a business that deals with a product or service that has a low “interesting” quotient. This problem is faced by loan companies, insurance agencies, tax consultants and a few hundred other [...]

So my attention was called to a post by one of my favorite thinkers in this space, Olivier Blanchard (aka The Brand Builder) about a fly by night certification scam (not the first, and I’m sure not the last to sucker people in) called International Social Media Association. I won’t even try to pull the [...]

Happy New Year, everyone! I’m so excited to see where 2010 takes us all. For those of you on Twitter it’s the first “Follow Friday” of the year. I wanted to stop a moment and send a huge Thank You to the people that were instrumental in my collaborations throughout 2009, making all of the [...]

In contemplating the words I’d like to see drop from use in this industry in 2010, I began to ponder the larger concept of labels and how they limit us. As humans we have this need to conquer our universe, and one way we do that is by labeling anything in it. Sure, this helps [...]

There has never been a time more ripe for musicians (and indie filmmakers, artists, photographers, more) to succeed. In this future creative economy, indie music has a bit of a head start. The music industry has been evolving for quite some time now. Filmmakers are feeling the brunt of these changes only now, though artists, [...]

Yesterday I taught a workshop at the University of New Hampshire’s Cooperative Extension in Concord. I thought you’d enjoy seeing the slide deck from it.
I opened with a discussion about how decisions involving education and youth are made. We discussed that while decisions about online tools and activity should be made with logical factors in [...]

I have written a bit about this before in a tongue in cheek manner, but I’m thinking about it in a larger perspective these days. Look for some posts expanding the concept further.
If you follow me on Twitter, you will receive an auto-notification about this twice: once directly from Utterli and once from this blog [...]