Sonic Branding

Sonic branding is a form of music and sound that most people never think about. That moment where a song plays, and makes you think of a Lexus. That song that instantly brings back a certain afternoon with a high school sweetheart on the beach. The ping that says you have new email or the [...]

Music Microdiscovery Scales

As an end user, perhaps my favorite application of microsharing platforms of all types (think Twitter, Foursquare, etc) are how they help me add to my already extensive music collection. It’s fun to get a little shiver of a music fix randomly during an otherwise normal business day, just by tuning in to what’s going [...]

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