Since Twitter has been reaching the mainstream in a big way lately, there are more and more ways people are trying to “game” the system. The most popular method for this is the follower/following count scam.
There are a variety of ways to pull this off. There are several “programs” and “systems” that promise thousands of [...]

I’ve been thinking of this post for a while, each time I see someone using Twitter beg for followers, or obsess over making a “monumental” post for their random tweet milestone (500th tweet! 10,000th tweet! 1000th follower! and so on). Each time I see this, I want to point out that perhaps this is the [...]

If you aren’t using a social media guide who recommends that you tap into your existing staff for social media impact, you may be with the wrong guide. One of the first things we do for a new client is evaluate their existing resources. Nine times out of ten, they are overlooking their greatest asset [...]