Stunts vs Experiments on Twitter

Since Twitter has been reaching the mainstream in a big way lately, there are more and more ways people are trying to “game” the system. The most popular method for this is the follower/following count scam.
There are a variety of ways to pull this off. There are several “programs” and “systems” that promise thousands of [...]

When False Metrics Distract You From Success

I’ve been thinking of this post for a while, each time I see someone using Twitter beg for followers, or obsess over making a “monumental” post for their random tweet milestone (500th tweet! 10,000th tweet! 1000th follower! and so on). Each time I see this, I want to point out that perhaps this is the [...]

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