If you read my personal blog you may know that each year I choose two words to meditate on and use to be better overall instead of having a traditional resolution. This year the words were “global” and “balance”. I’m doing pretty well on taking my company and myself and making it more global, both [...]

The catch-all term for these platforms we use is social media. I’ve found that term isn’t something some clients can wrap their heads around. I’ve have better success telling them this new focus is on being social, connected, helpful and accessible using adaptive media tools. That helps them make the mental separation between the nuts [...]

As an end user, perhaps my favorite application of microsharing platforms of all types (think Twitter, Foursquare, etc) are how they help me add to my already extensive music collection. It’s fun to get a little shiver of a music fix randomly during an otherwise normal business day, just by tuning in to what’s going [...]

I did an interesting session at a company in Boston yesterday that has a problem many businesses coming into Social Media share: they have a business that deals with a product or service that has a low “interesting” quotient. This problem is faced by loan companies, insurance agencies, tax consultants and a few hundred other [...]

Over on the blog for my other company, Film POP!, today, I talk about the value of trailers to filmmakers. It got me thinking about the music sampler, free MP3s, peer to peer sharing and other ways musicians’ music can be discovered even before their album is out – “musical trailers”, if you will.
For me, [...]

For a couple of years now I’ve been telling people who ask me where the “next” thing will be happening that Geolocation and Mobile are the answer. These two technologies are very different, and yet they go hand in hand. For the end user, they come with inherent risks along with the benefits. For the [...]

In contemplating the words I’d like to see drop from use in this industry in 2010, I began to ponder the larger concept of labels and how they limit us. As humans we have this need to conquer our universe, and one way we do that is by labeling anything in it. Sure, this helps [...]

There has never been a time more ripe for musicians (and indie filmmakers, artists, photographers, more) to succeed. In this future creative economy, indie music has a bit of a head start. The music industry has been evolving for quite some time now. Filmmakers are feeling the brunt of these changes only now, though artists, [...]

By now you know I changed my Twitter handle from @geechee_girl to @leslie. This has sparked a storm of reactions, with three being the most common. I thought I’d make a quick video to answer the three most asked questions: 1) How will this affect your “personal brand”? 2) Can you help us change our [...]

Yesterday I taught a workshop at the University of New Hampshire’s Cooperative Extension in Concord. I thought you’d enjoy seeing the slide deck from it.
I opened with a discussion about how decisions involving education and youth are made. We discussed that while decisions about online tools and activity should be made with logical factors in [...]